Following the conference on 13 travel trends of 2013, Paul Arseneault, the Transat Chair in Tourism at ESG UQAM, and Pierre Bellerose, Tourisme Montreal recidivate for a second year in connection with tourist Gueuletons this time accompanied by two french actors, Jean-Luc and Pierre Boulin Eloy, editors blog etourisme.info. With their sharp sense of observation and experience in the field, these four speakers identified 14 travel trends that will mark 2014.
1 ACCELERATING GROWTH FOR THE URBAN TOURISM
The tourist epicenter becomes urban. Tourism growth of large cities primarily due to better accessibility, due to massive investments in airports in recent years. According to the World Tourism Organization, this phenomenon is visible for five years and will accelerate in 2014 This trend arises the possibility for regions to take advantage of the tourist flows; large cities create business alliances with each other to maximize the benefits and even become hubs (hubs) to the surrounding territories.
CONCENTRATION 2 / FUSION / ALLIANCE - THE SLOGAN FOR ATTRACTIONS AND EVENTS
The Society of celebrations marking the 375th anniversary of Montreal and merging McCord Stewart and museums illustrate the trend towards concentration rather than multiplication. Centralize the management of events and attractions under a common entity is a strategy that saves power but also relevant to the visitor. This is a new way to see the future of the attractions and events.
3 retailtainment (TRADE AND ENTERTAINMENT)
Faced with the exponential growth of online commerce, traditional malls lose attractiveness. Indeed, they do not provide as much added value to the consumer, who may be sent home after placing an order online. They must therefore reinvent itself, to support a visitor experience and entertain. In the United States, some centers resemble increasingly the tourism industry; adding a range of entertainment, and they become places of recreation. We even see textile brands like Urban Outfitters and Quicksilver develop hotel brands to match shopping and sightseeing trip.
4 THE PEOPLE, THEIR SPONSORS COMMUNITY
Management agencies of the destination (OGD) rely increasingly on people to promote their destination. We find this fundamental shift in crowdfunding, crowdsourcing and crowdlearning. The latter concept is transposed in tourism by residents who visit their living environment to visitors, such as community greeters. The mixture of all these concepts suggests a new form of tourism organization, crowdtourism, where interactions between community members and visitors are everywhere. Thus, DMOs and tourism businesses will have a mediating role and organization of this meeting.
5 THE UNPREDICTABLE NATURE TOURISM AMERICAN
Expected appreciation of the dollar in 2014, economic recovery in the United States, lowering the cost of air transportation for all of North America, due to the merger between American Airlines and US Airways ... these are all movements and macroeconomic signals that herald a return Americans to Canada and Quebec in 2014 will this be sufficient to reverse the trend?
6 TOURISM LGBT LESS AND LESS GAY AND LESS AND LESS GAY ...
Today, the behaviors of LGBT customers are closer and more than the average traveler. It abandons some neighborhoods and attractions specifically "gay" and is open to outside the major cities. In 2014, the movements of these tourists will be increasingly difficult to analyze and interpret. Tourism professionals should however not lose sight of them because it is a significant tourism benefits to the customer.
7 2014: YEAR OF THE FORWARD
Companies can no longer afford to be reactive, they now have to play the card of immediacy, which is more difficult to manage. The customer does not want to waste the time and expect to be served quickly and efficiently. Digital technology behind these expectations, is also the solution to respond. Large companies are to evolve their tools instant conversation on social media by replacing their automation by real people. They understand the importance of humanizing relationships with their customers.
8-MIGRATION NEWS
This phenomenon comes from the fusion of two trends: mobility and redefining the tourist. It is most simply will reason akin tourism a long journey, but by also considering it as a hobby proximity or "closeness" tourism. Must we always work in silos and separate the tourists visitors and those who practice entertainment? A change is required from the industry.
9 CONNECT SKILLS
The era of multitasking and general is over. Tourism businesses must both be surrounded by specialists (eg formed for the Web or social media) and break down barriers between functions of marketing, research, sales and development so that all employees can participate in the projects. In addition, there is the importance of tourism training and professionalization of these trades. In France, some new jobs are created, the digital animator territory and reporter of territory, for example.
10-SHOCK BETWEEN LOCAL PRODUCTS IN GLOBALIZATION AND RESTORATION
The growing demand for responsible tourism also affects the restaurant industry. Besides the quality of the food, consumers are demanding a guarantee of the origin of products and wish to consume "local". This finding is a real challenge for a destination, which must stand while meeting quality standards sought by international customers.
11-NEW CHALLENGES TO BE HOTEL
Customer behavior has changed: it became independent, reserve your room on-line travel agency and may be without the services of the hotel; what to look for all is a room. The solution may lie in the hyperpersonnalisation product. The Best Western chain and Carlson Rezidor Hotel exploit this vein displaying the 360 degree views of each of their rooms on Google Street View. In some Accor hotels, the decor of the reception is individualized, it is the standardization of differentiation.
12-TRIPADVISOR, AIRBNB AND TRAVEL AGENCIES ONLINE reinvent
The strength of the major travel companies online such as TripAdvisor, Airbnb and Expedia is to continually reinvent itself. They prefer and are changing the customer online through a listening experience, agility and adaptability copies. It is very difficult to compete with these giants of the Web, but it is still possible to use them to his advantage ...
13-DARK SIDE OF immediacy and TRANSPARENCY
Despite all the benefits of social media for customer relationship, they can turn against the company. We discover the dark side of transparency and a form of digital terrorism identified by the term "Web Far." The possibility of harm is accessible to all. The provider must therefore be increasingly watchman online reputation. However, do it not fall into the trap of paying more attention to the negative reviews than positive reviews.
14-ECONOMY WILL COLLABORATIVE PART OF TOURISM ECONOMY
Very important trend in 2013, the collaborative economy will continue to exist in 2014, the tourism industry will not be able to hunt, the client has passed, and now need to learn to live with and integrate or adapt the model so that it coexists with all stakeholders.
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